Want to know what Justin Bieber ate for breakfast? Yapert can help you find out.
The startup has closed $1.2 million in seed financing to develop its “interactive mobile magazine” that keeps you up-to-date Rihanna’s latest hair style or the fact that Jake Gyllenhaal’s brunched with his new girlfriend in New York City last weekend.
Yapert aggregates social media content from around the web about famous people and presents it as a digital magazine. The app focuses on visual content like photos and videos, and tracks stars across the music, entertainment, sports, fashion, fitness, and lifestyle sectors. People can customize the magazine by ‘favoriting’ the stars and brands that they like the most, and receive updates in real time about new postings and trends. Users can also share and comment on all the content.
The Internet is filled with places to get celebrity gossip. Many celebrities now put their entire lives on social media, and there are hordes of paparazzi and tabloids posting information about them everyday. This creates new opportunities for stars to connect with their fans and engage with them directly, maintaining a strong social media presence is part of being celebrity these days. Regular people now have unprecedented access into the day-to-day minutiae of the rich and famous. This has only fueled America’s celebrity-obsessed culture, where we live vicariously through celebrities and hold the illusion of intimacy. Psychologists have found that ‘celebrity worship’ can become an addiction and negatively impact people’s actual relationships.
Be that as it may, people are still hungry for photos of Kim Kardashian’s new baby and Yapert is serving it to them on mobile devices, so it is accessible anytime and anywhere. The curation aspect is how Yapert distinguishes itself from other sources for celebrity gossip that post anything and everything. The engine only draws from celebrities’ official social media accounts and allows users to self-select what they want to see.
The company said that it is one of the only mobile apps in the iTunes store that is approved to sell tickets via Ticketmaster, and plans to roll out this feature soon. Yapert was founded in 2012 by Phil Kelly, who is a former Motorola VP and President of Dell Asia-Pacific, as well as Rick Cooper and Michael Young. Tech Coast Angels led this round with additional investment from Desert Angels, Pasadena Angels, and individual investors. This brings Yapert’s total funding to $1.7 million. It is based in San Diego.
Filed under: Deals, Lifestyle, Media, Mobile, Social
Rebecca Grant 20 Jul, 2013
enclosure: http://venturebeat.files.wordpress.com/2013/07/paparazzi-2.jpg?w=137
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Source: http://venturebeat.com/2013/07/19/yapert-raises-1-2m-to-simplify-stalking-celebrities-online-exclusive/
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