FitBark, a fitness tracker for dogs, is one step closer to reality.
The FitBark team just launched a Kickstarter campaign for the device, which it hopes to ship to backers by this fall.
Among other things, FitBark lets dog owners monitor their dogs’ fitness and activity, which can be charted and compared to those other dogs. All of that data, in theory, should give owners a very clear idea of their dog’s health, which could potentially save their pets’ lives.
While not entirely unique, the Fitbark concept is interesting because it takes the concept of the fitness tracker and applies it to the very, very lucrative dog market. Dog owners spend roughly $2500 a year on their pets, according to the American Kennel Club — and FitBark wants a piece of that.
"We're really differentiating on size. We're trying to create something that dog owners think is cute and designed from the dog's perspective," FitBark co-founder David Rossi told VentureBeat earlier this month.
As with all hardware Kickstarters, FitBark’s campaign does come its risks: While the team already has working prototypes of the device, creating hardware means making sure they have all the necessary components to actually manufacture the devices. FitBark assures backers that this is actually the case, which means there shouldn’t be too much stopping it from meeting its shipping goals later this year.
Filed under: Gadgets
Ricardo Bilton 25 Jul, 2013
enclosure: http://venturebeat.files.wordpress.com/2013/07/fitbark1.png?w=160
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Source: http://venturebeat.com/2013/07/25/fitbark-kickstarter/
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