What’s an app developer to do when an excellent idea doesn’t quite fit into their existing product? Make a spinoff app!
Tracks, the New York City-based mobile social network, is today announcing Kanvas, a free app that lets you add text, drawings, sound, and more to images.
The idea for Kanvas came out of something Tracks noticed with the latest release of its app: Younger users really enjoyed connecting with each other around different media types. But as Tracks began to explore adding more media sharing into its core app, the company realized it couldn’t implement certain things without breaking the experience its users are already used to.
“There’s a trend right now for meme generation … we think there’s a huge gap in the marketplace for a self-expression social network,” said Vic Singh, Tracks’ founder and chief executive, in an interview with VentureBeat. “Kanvas is not what’s happening it’s a thought, it’s an opinion, it’s a feeling, it’s an emotion.”
Developing, refresh for updates.
Filed under: Mobile, Social
Devindra Hardawar 20 Jul, 2013
enclosure: http://venturebeat.files.wordpress.com/2013/07/kanvas-screenshot.jpg?w=78
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Source: http://venturebeat.com/2013/07/19/an-app-for-the-meme-generation-tracks-launches-kanvas/
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