AT&T buys naming rights to Cowboys Stadium in $19M per year deal

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The U.S’s most hated carrier is teaming up with football’s most hated team: Effective today, Cowboys Stadium will be known as AT&T Stadium.

While Cowboys fans are likely foaming at the mouth in response to the news, the deal with AT&T makes it own kind of sense considering that AT&T’s headquarters is just nine miles from the company’s new namesake.

While neither AT&T nor the Cowboys have said how much the naming-rights deal cost, ESPN’s Darren Rovell reports that the deal could run from $17-19 million per year — a tiny percentage of the $126.4 billion AT&T pulled in last year.

Alongside the name change, AT&T says it also plans to create an “interactive game day experience,” which will be joined by enhanced Wi-Fi and other improvements to the wireless capacity in the stadium and parking lots.

 

Filed under: Business

Ricardo Bilton 26 Jul, 2013
enclosure: http://venturebeat.files.wordpress.com/2013/07/att-stadium.jpg?w=160

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Source: http://venturebeat.com/2013/07/25/att-buys-naming-rights-to-cowboys-stadium-in-19m-per-year-deal/
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