Netflix added roughly 630,000 million new subscribers for the second quarter of 2013, giving it a grand total of 29.8 million domestic subscribers. Netflix’s guidance for additional U.S. subscribers in Q2 was 880,000, which means they came in a little lower than expected. Internationally, the company added about 610,000 subscribers, making its global total subscribers 37.6 million.
But in a letter to investors released today, the company seems happy with where its at — making sure to highlight that its original content strategy is gaining attention with 15 Emmy nominations.
Netflix’s strategy over the last few quarters has been to devote time and energy to its slate of original programming. After seeing strong viewership in Q1 from its House of Cards political drama in the and horror series Hemlock Grove, the company continued its staggered release of series with the fourth season of the highly anticipated Arrested Development and original Orange Is The New Black. And it seems that the company is on the right track, seeing Emmy nominations for both House of Cards and Arrested Development.
As such, Netflix is also planning for the future by signing an expansive deal with Dreamworks for children’s content and a new sci-fi series by some very notable creators. In the letter to shareholders, Netflix also said it plans on producing both original documentaries and stand-up comedy specials in the near future — two area’s that rival entertainment service HBO is well known for doing.
The programming strategy is part of an expansive view of where Netflix sees itself in the future of the television business.
Developing.
Filed under: Business
Tom Cheredar 23 Jul, 2013
enclosure: http://venturebeat.files.wordpress.com/2012/04/netflix-e1338416863970.jpg?w=160
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Source: http://venturebeat.com/2013/07/22/arrested-development-didnt-do-justice-to-netflix-subscriber-totals-in-q2/
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